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March 2023


Updates Summary


  • Google Analytics 4 Support


Google Analytics 4 Support

The Intellum Platform now supports Google Analytics 4, Google’s next-generation measurement solution and replacement for Universal Analytics, which will stop processing data on July 1, 2023.

Google Analytics 4 is already available, and Google is urging users of Universal Analytics to make the switch from Universal Analytics now.

To connect new GA4 properties, Intellum unrestricted admins can navigate to Settings > Apps in the Admin Portal and enter their GA4 code in the ‘Google Analytics 4’ section.

GA4 codes can be entered into the 'Google Analytics 4' section of the Admin Portal under Settings > Apps.

The Intellum Platform will continue to support Universal Analytics until it is sunset by Google.

Please refer to Google's documentation on the change to determine if your Google Analytics property is impacted and if so what steps you should take to update it.